The British Touring Car Championship will be further raising sustainability awareness at its penultimate event of the season at the Home of British Motor Racing, Silverstone, this weekend.

Earlier this year the UK’s premier motorsport championship released its ‘Sustainability Strategy’, which outlined its ongoing ambition for the BTCC to become a global leader in sustainable improvements and carbon neutrality for national level motor racing.

This coming weekend will see the series highlight some of its ambition with a number of ITV features, social media campaigns, written articles and audio interviews being published.

Some of the aspects to receive focus at Silverstone will be the testing of 100% sustainable fuel (see story in coming days), recycling of major components, preparation of a travel planning and mileage log, the launch of a BTCC sustainability award and many more.

The BTCC aims to achieve its sustainability ambitions by developing and executing the policies and practices outlined in its strategy, striving for carbon neutrality even where reductions in emissions are minimal due to the nature of our sport.

Implementation of the strategy, through measured and achievable actions with realistic time frames, will be continually assessed with success criteria and key performance indicators to improve environmental impacts across 6 central pillars: Cars, Circuits, Suppliers and Partners, Teams, Central Functions and Fans.

“Whilst the BTCC’s ‘Sustainability Strategy’ is ongoing and is something that we work on every single day, we believe that raising awareness of these ambitions during a race weekend is a great way to further inform and support our incredible fanbase,” said BTCC Chief Executive, Alan Gow.

“There are many ways in which we can all improve and get involved, looking at our own individual and collective approach to making the world a more sustainable environment.”