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The British Touring Car Championship has announced that it is welcoming German motor oil and additive manufacturer, LIQUI MOLY, as its ‘Official Oil and Lubricants Partner’ with immediate effect.
Putting pen-to-paper on a long term three-and-a-half-year deal, the relationship between them will officially kick off at Croft at the end of July with the event ‘Presented by LIQUI MOLY’. The brand will then lend its name to the race weekend at Croft for the subsequent events in 2025, 2026 and 2027.
LIQUI MOLY branding will be present at all BTCC race venues, with circuit signage and podium backdrops among the areas in which its logo will be presented. Furthermore, the blue-red-white company branding will be present on the official BTCC website and other media channels.
“The BTCC is not only a firm fixture in motorsport throughout the United Kingdom, but also attracts fans worldwide,” says Debbie Barnes, Managing Director of LIQUI MOLY UK.
“Speed, adrenaline rush, emotions – the BTCC has been thrilling motorsport enthusiasts for decades. Placing LIQUI MOLY in this dynamic environment is the perfect opportunity for us to increase the fascination for our quality brand – and our partners and customers will hugely benefit from this partnership.”
“We are delighted to welcome LIQUI MOLY into the BTCC family,” said Alan Gow, BTCC Chief Executive. “We have always cherished our loyal and long-term relationships with our very specific and carefully chosen partners, and we look forward to LIQUI MOLY joining that illustrious group.
“LIQUI MOLY is a much admired and trusted motor oil and additive manufacturer throughout the world, not just in motorsport, and we are looking forward to what will be a hugely successful partnership.”