MSA launches new identity to become Motorsport UK

13 Nov 18

A new phase for motorsport in UK has begun with the Motor Sports Association (MSA) launching a new identity, Motorsport UK.

Transitioning from a traditional governance-led association to a modern membership-focused organisation, the rebrand signals a shift in the governing body’s emphasis, putting the promotion of the sport and customer service at the forefront of its mission.

Boasting a new striking logo, in-keeping with the new identity, Motorsport UK will look to build a stronger and more vibrant community across the motorsport spectrum, creating a sustainable future for the UK motor racing scene as well.

The launch of a member benefits package, further promotion of disciplines are all part of Motorsport UK’s new vision as well.

One of the cornerstones of the transition from the MSA to Motorsport UK has and will remain to be its governance. The organisation will work to recruit and retain members through a more transparent and customer-focused approach to regulations.

In addition the governing body will also maintain its track record of outstanding management of safe and fair sport; while lowering barriers to entry and enhancing its customers’ ability to enjoy their passion for four-wheel competition.

David Richards CBE, Chairman of Motorsport UK, said: “When I took over as Chairman in January, I outlined my vision of a sustainable future for motorsport in the UK. It’s been a year of hard work behind the scenes as we’ve begun moving towards this goal, and I’m delighted that the first real changes can now be revealed in the shape of our new identity, Motorsport UK.

“This is the just the start; there are lots of new initiatives in the pipeline, all designed to grow the sport and better meet the needs of our customers and stakeholders. We’re moving forward with a renewed confidence for the future of UK motorsport, and that future starts here.”

Hugh Chambers, the new Chief Executive of Motorsport UK, said: “Becoming Motorsport UK means so much more than a new name and logo. It signals a new chapter in the history of the governing body, marking a clear step change in approach, putting a real focus on our members and the promotion of grassroots motorsport to new audiences.

"We’re confident that by strengthening our customer service, adopting a more commercial approach and enhancing our marketing capabilities, we can ensure the UK’s world-leading motorsport success story continues well into the future.”

To learn more about the switch to Motorsport UK, click here.

For more information on Motorsport UK, visit https://www.motorsportuk.org