Certain championships running under the British Automobile Racing Club umbrella will feature on Amazon Prime Video following the recent announcement that Digitex TV has launched a tie-up which will see content broadcasted on the platform.
Following the end of broadcasting with its previous broadcaster on September 30, Digitex TV moves to Amazon Prime Video to become one of the first motorsports series’ to grace the platform, sharing potential viewers with the likes of ‘The Grand Tour’.
The first programmes to feature on the platform include multiple episodes of the Pickup Truck Racing Championship and Legends Cars National Championship with MRF Tyres. The British Truck Racing Association Championship will follow in the short future.
Barry Welch, Digitex TV owner, said: "These are exciting times for the industry and we have always been keen to embrace change in a positive way for our clients.
"The way we all watch visual content has changed greatly over the last few years. We recognised this a while back with the introduction of our free-to-view on-demand web based channel.
“It's an exciting step therefore to extend this with Prime Video which enables easy access on a premium platform at any time via Smart TV.
“Prime Video have set extremely high standards for production and compliance which makes the move a prestigious one for us and our partners. It also offers a truly global window to our customers, their branding partners and of course our audience.”
Amazon Prime Video is currently estimated to reach over 100 million members worldwide and is available on a variety of platforms including Smart TV, Blu-Ray, DVD, Games consoles, Fire tablet, Fire TV, Fire stick, Android phone or tablet and a variety of streaming media players.